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Female Longevity – AIVA at the Pro-Age Event in Berlin

The Pro-Age event in Berlin is an exclusive opportunity for women over 40 who want to age confidently, beautifully and healthily. This year's second event focused on the topics of female longevity and women's health. Interactive workshops, exciting presentations and the Pro-Age Experience World inspired more than 350 visitors, who benefited from a lively dialogue with each other and with experts. AIVA was there as a partner and speaker with a well-attended stand, where treatments in the field of longevity were presented and innovative procedures such as EMSCULPT® for contour optimisation and EMSELLA® for pelvic floor strengthening could be tested. The stand also offered the option of a VISIA skin analysis to assess aging factors such as blemishes, unevenness and pores.

Skin Longevity – Informative Lecture by Dottore Mag. Andrea Caletti

Not only the various stands, but also the lectures held as part of the Pro-Age event were very well received by the visitors. Dottore Andrea Caletti, head physician and specialist in plastic and aesthetic surgery at AIVA, spoke about the relationship between hormones, lifestyle and skin aging. His talk focused on the breakdown of collagen and changes in fat, muscle and bone mass over the years – and how these factors of skin aging can be delayed through health and aesthetic optimisation. ‘Beauty 3.0’ requires a holistic approach that combines prevention, a healthy lifestyle and skin rejuvenation. In this context, Dottore Caletti presented the multimodal longevity approach, which combines nutrition, hormonal factors, sleep and exercise as well as skin treatments and stress management.

AIVA follows a six-step concept to develop personalised and tailor-made treatments:

  1. Medical history and consultation
  2. Biomarkers and biological age
  3. Collagen stimulation
  4. Compensation of imbalances
  5. Nutrition & microbiome
  6. Skincare

The lecture also focused on the influence of hormones, the intestinal flora and stress on the skin aging process and wrinkle formation. Recommendations for a diet rich in vitamins and minerals and the importance of joie de vivre and happiness for healthy aging rounded off the lecture.

Good Discussions, Positive Feedback

The AIVA team welcomed a large number of interested visitors to its stand and was pleased to have interesting discussions and answer questions. In addition to testing the EMSCULPT® and EMSELLA® devices on site, participants had the opportunity to have their biological skin age measured using the VISIA® facial analysis system. This provided an in-depth analysis of the skin's needs and a simulation of the aging process. Our skin expert and dermatology specialist, Dr Paulucci, was also on site.

She always stresses the importance of preventive and targeted skin care. Thanks to her many years of experience and expertise, she helps our participants to understand the individual needs of their skin and to take targeted measures to counteract the aging process at an early stage.

Thank you for an exciting and varied Pro-Age Event 2024!